This tutorial shows how you can use extreme shadows and highlights to create a trendy and powerful NFL magazine advertisement. This tutorial is interesting, as it really walks you through the process from start to finish, and the changes that happen along the way. It shows that design aren’t perfect from conception.

Step 1

Find a cool close up picture of a sports player. I used this stock photo from Shutterstock, but there are plenty of free images just like it elsewhere.

NFL Ad

Step 2

On your main image, go to Layer > Smart Objects > Convert to Smart Object

Next, go to Image > Adjustments > Shadows and Highlights. Follow the setting below:

NFL Ad

Step 3

Next, create a new Levels Adjustment Layer. Change the setting to the following:

NFL Ad

Step 4

Now we need to stamp a copy of this layer. Hold down command, ALT, Shift, and then press E.

Next, desaturate the layer by going to Image > Adjustments > Desaturate

NFL Ad

Then invert the image

NFL Ad

Step 5

Set the blend mode of that layer to Overlay

NFL Ad

Step 6

With the inverted layer selected, ad a Gaussian Blur with the following settings:

NFL Ad

Step 7

Click on the Levels Adjustment panel and change it to the following settings:

NFL Ad
NFL Ad

Step 8

To create a more sharper image, add a Unsharp Mask filter. Use the following settings:

NFL Ad
NFL Ad

Step 9

Create a new layer with the following settings:

NFL Ad

Step 10

Get a Brush Tool with a small size and set the Opacity to 10%

Paint over any major creases and facial details to help darken them more.

NFL Ad

Step 11

Get a Brush Tool with a small size and set the Opacity to 10% and set the foreground color to white.

Paint over any bright spots to help them stand out, like the eyes or teeth.

NFL Ad

Step 12

Select the background of your image.

NFL Ad

Step 13

Delete the background of your image and add some sort of storm cloud image to the background.

Set the layer Blend Mode to Overlay.

NFL Ad

Step 14

Adjust the Curves of this layer a little to make them a little more stormy looking.

NFL Ad

Step 15

Add some Noise using the filter with the following settings:

NFL Ad

Step 16

Start adding some text to your poster. I used:

NFL Ad

And slight reduced the opacity of the text.

NFL Ad

Step 17

Add some finishing touches like the NFL logo and some filler text.

NFL Ad

Step 18

I wasn’t liking how the color of the clouds looked with the rest of the image. So I adjusted the Hue/Saturation.

Image > Adjustments > Hue/Saturation to the following settings:

NFL Ad
NFL Ad

Step 18

Be sure to proof read your designs! I noticed some typos in my design and changed them.

NFL Ad
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About the Author

Danny is one of the raddest creatives this side of the Mason Dixon line. He has freelanced from all over the world, but most recently lived in Costa Rica. He has a somewhat unhealthy obsession with toys, LOST, and sharpie markers.

14 Comments

  1. Michael Thomas says: Jul 29, 2009

    That is a fantastic tutorial, yet again another fantastic technique I can master. Cheers!!!

  2. BebopDesigner says: Jul 29, 2009

    Brilliant work! thanks for posting.

  3. Carrrrrlos says: Jul 29, 2009

    Sweet!, Another way to skin the cat. ;^P

  4. tutorialslounge says: Jul 30, 2009

    really nice and you’re sharing a way for advertisement designs. thanks

  5. kranthi says: Jul 30, 2009

    smart technics n best design.
    thanks .

  6. Sam says: Jul 31, 2009

    Great tutorial, was very easy to follow and the finished results are incredible, thanks a lot.

  7. Reji says: Aug 2, 2009

    great outcome… thanks for sharing

  8. Jake says: Aug 4, 2009

    I love it, I learnt a lot of cool techniques creating it too. Thanks for the great tutorial.

  9. angkasuwan says: Aug 5, 2009

    very nice quick clean design. i’ll need to ps muscles in tho.

  10. Martin Bean says: Aug 5, 2009

    Really nice tutorial.

  11. Imran says: Aug 6, 2009

    Really nice tutoria

  12. clmm8899 says: Aug 13, 2009

    555 cigarettes

    555 cigarettes

  13. cypherbox.net says: Sep 8, 2009

    Very nice tutorial danny. You use a simple and easy technique. Keep up the good work!

  14. Penis Enlargement says: Sep 12, 2009

    It’s really great to post my comments on such a blog. I would like to appreciate the great work done by the web master and would like to tell everyone that they should post their interesting comments and should make this blog interesting. Once again I would like to say keep it up to blog owner!!!! http://www.naturalherbalsinc.com

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  1. Outlaw Design Blog » Create a NFL Style Advertisement in Photoshop July 30, 2009

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  2. Create a NFL Style Advertisement in Photoshop | Design Newz August 2, 2009

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About Danny Outlaw

Danny Outlaw

I'm Danny Outlaw and am the mastermind behind Outlaw Design Blog. I work full time as freelance creative consultant.

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