One thing that I have found that goes a long way to winning new clients is to extra mile for them. Im not talking about giving them more than they paid for, but more than they expected. One small thing I do that always results in an impressed client is to send follow up emails after every major phone call or meeting.
The email is nothing major. It is a simple outline of the phone converstion or meeting. Its very much like show notes for a podcast or minutes from a meeting. This idea may not seem like much, but it goes a long way to impress the client and show them how professional you are.
Here is a sample of one of my follow up emails:
Hey Darci -
It was nice to finally get you on the phone! I just wanted to follow up
with you about the call to make sure we were on the same page.
Here is what I got:
-You want a blog/website
-Not a lot of posts on the home page
-Flickr Photo roll
-Promote comments
-Ask the author type feature
-social bookmarking
And in case you lose you notes from our call, here are the sites I
mentioned….
www.istockphoto.com
www.cssmania.com
www.colorlovers.com
Cheers-
Danny
Your Thoughts?
What do you think of this idea? Do you do something similar to this? What kind of feedback have you had from clients? If you aren’t doing this, whats your reasoning behind it?
3 Responses to “Free Resources: Follow Up Email”
I think it’s a great idea - and certainly applies to publishers as well, with their relation to advertisers. In the past, I’ve found that a simple, personal email sent to a sponsor asking if there is anything we can do to accommodate their needs better usually results in more future purchases.
Agreed. As both a Project Manager and Developer for the last 10 years, if there is one thing I’ve learnt it’s that communication is key.
Particularly now I am freelancing for myself. If there is any miscommunication, chances are my income is at risk. Better to make sure everything is outlined clearly right at the start. Set the expectations early.
These simple things helped me gain the confidence of difficult clients when I was a full time PM, and they are hopefully doing the same thing for my current clients.
One Trackback
[...] The Follow-Up Email [...]