Talking Shop – Episode 12
Like it or not, the age old bit of Kevin Costner wisdom, “if you build it, they will come”, couldn’t be more untrue for the designers portfolio site. Hoping that a potential client finds your needle in a haystack portfolio site out of the clear blue is idiotic at best. Obviously, some good SEO and online advertising can help, but that’s still far from a good start.
So, how can you resurrect your dying portfolio website?
That’s right, you don’t.
Rather than trying to give life to a dying breed, why not create your own superhuman soldiers to find clients for you? And by superhuman soldiers I totally mean join design oriented social networks.
Why Join Design Networks
The better question here is why wouldn’t you join these design oriented social networks? By not joining social sites like Behance, Flickr, and DeviantArt you are cutting back the number of potential clients that could see your work by over 50% or more. OK, so I made that number up, but I’m sure its more than accurate.
By showcasing your work on all of these other social sites, you are increasing your chances for clients to see your work and in turn, contact you for paying work. Even posting your work on stock sites is a way for clients to to find you. I have hired several designers and illustrators over the years that I have found through stock sites. This is not an uncommon way for clients to find designers. It happens all the time.
What do you think about all this? Im sure many of you would like to share your two cents and I encourage you to do so. I also encourage you to share the social sites that you are a part of. Feel free to add links!