I know we have all had our fair share of clients who are just complete idiots when it comes to design, technology, or both. Some people just don’t understand good design or development, but other are just dumb. Regardless of how dumb they are, we shouldn’t treat them as such.
This is especially true when talking to new clients.
Treating your client as an equal is going to get you a lot further than treating them like you are the almighty design god. I can’t begin to describe how much of a difference being personal and straight with your client makes. But, I’m sure you have had an experience in the past where you worked with a service provider, maybe a CPA or banker, who just made you feel really good about working with them.
Thats what I’m talking about.
Treat all your clients, new or old, with that respect. If you don’t, you can kiss your clients goodbye. They will remember that attitude, and probably tell others about it. Take this post as a prime example. It was sparked by a call I made to a potential CPA I wanted to work with. From the minute he picked up the phone he seemed annoyed that an idiot such as myself would even bother to call him. I was so annoyed with the way he was treating me that i almost hung up on him in mid sentence.
Later that week I talked to a nice young lady who was nothing but nice and helpful from the moment I started talking to her.
Guess which one got my business?