I pay a lot of attention to the premium WordPress Theme market and one of the most recent sites in this market is Theme Forest.
Theme Forest is a child of the Evato network which is responsible for sites such as Audio Jungle, Flash Den, Freelance Switch, and more. For those of you that donâ€™t know what Theme Forest is, let me explain briefly.
Theme Forest is a market place where designers can sell their website themes, shopping cart themes, cms themes, and just about any other type of theme. Theme Forest of course takes a small percentage of each sale made off their site.
What gets me about this business model is that it seems to lower the value of a well made theme. One of the better and most expensive themes I found on the site was only about $45. Check out any of the major template sites that offer the same type of product and you will find prices starting at $50.
Is it just me or does it seem strange that the higher quality product is priced lower than its subordinate? Now, obviously I donâ€™t hold Theme Forest 100% responsible for this, as they arenâ€™t the ones who set the price. But maybe they should have a minimum price and some sort of quality control that weeds out less than exceptional sites.
What do you think?