One thing that I have found that goes a long way to winning new clients is to extra mile for them. Im not talking about giving them more than they paid for, but more than they expected. One small thing I do that always results in an impressed client is to send follow up emails after every major phone call or meeting.
The email is nothing major. It is a simple outline of the phone converstion or meeting. Its very much like show notes for a podcast or minutes from a meeting. This idea may not seem like much, but it goes a long way to impress the client and show them how professional you are.
Here is a sample of one of my follow up emails:
Hey Darci -
It was nice to finally get you on the phone! I just wanted to follow up
with you about the call to make sure we were on the same page.
Here is what I got:
-You want a blog/website
-Not a lot of posts on the home page
-Flickr Photo roll
-Ask the author type feature
And in case you lose you notes from our call, here are the sites I
What do you think of this idea? Do you do something similar to this? What kind of feedback have you had from clients? If you aren’t doing this, whats your reasoning behind it?